Banca Intesa
LOGO AND IDENTITY SYSTEM
to communicate the merger of three major banks in a new banking group
A logo designed to perpetuate the colors of three historic banks that have merged in a single institute, the largest in Italy at the time. The continuous shading of the hues of the logo, which becomes a luminous strip at night, is recognizable even before reading the new name, speaks of a bank capable of interacting with a very large spectrum of clients.
