Coop Italia
SYSTEM OF COMMUNICATION, INTERIORS AND DESIGN
a new strategic paradigm of food in large retailing
A new language that links back to the Italian design tradition, for communications, displays and new products at point-of-sale. Supermarkets designed as domestic spaces with color ranges and architectural details that belong to the world of the home; objects that form transverse collections, with new packaging. The communication speaks simply and clearly about the qualitative values of products and territories.
