Poltrona Frau

FRECCE_PROGETTI-02

Poltrona Frau

BRAND IDENTITY AND PRODUCT COMMUNICATION
to update and strengthen the image of the historic Italian furniture brand

FRECCE_PROGETTI-01
POLTRONA-FRAU-logos
POLTRONA-FRAU-shopper
POLTRONA-FRAU-detail

Repositioning of communications for a company that is a symbol of Italian design. The values of industrial production are narrated alongside those of skilled craftsmanship, the theme of affordable and innovative luxury along with traditional values: a narrative that transforms everything, from the colors of the photographed furniture to the historic logo, into contemporary language.

POLTRONA-FRAU-detail
POLTRONA-FRAU-product-photo
POLTRONA-FRAU-pages-flyer
POLTRONA-FRAU-corporate
POLTRONA-FRAU-pages-13
POLTRONA-FRAU-pages-12
POLTRONA-FRAU
POLTRONA-FRAU-pages-4
POLTRONA-FRAU-catalogue
POLTRONA-FRAU-pages-2
POLTRONA-FRAU-pages-3
POLTRONA-FRAU-photo
POLTRONA-FRAU-photo-1
POLTRONA-FRAU-pages-10
POLTRONA-FRAU-cover
POLTRONA-FRAU-pages-9
POLTRONA-FRAU-pages-8
POLTRONA-FRAU-pages-7
POLTRONA-FRAU-visual
POLTRONA-FRAU-pages-1
POLTRONA-FRAU-pages-5
POLTRONA-FRAU-pages-6
POLTRONA-FRAU-packaging
POLTRONA-FRAU-site-1
POLTRONA-FRAU-site
POLTRONA-FRAU-sketches-1
POLTRONA-FRAU-sketches
POLTRONA-FRAU-catalogue