Poltrona Frau
BRAND IDENTITY AND PRODUCT COMMUNICATION
to update and strengthen the image of the historic Italian furniture brand
Repositioning of communications for a company that is a symbol of Italian design. The values of industrial production are narrated alongside those of skilled craftsmanship, the theme of affordable and innovative luxury along with traditional values: a narrative that transforms everything, from the colors of the photographed furniture to the historic logo, into contemporary language.
