Poste Italiane

FRECCE_PROGETTI-02

Poste Italiane

LOGO AND IDENTITY SYSTEM
the radical reorganization of national post offices

FRECCE_PROGETTI-01
POSTE-ITALIANE-logo
POSTE-ITALIANE-italy2

The logo of the country’s largest business/network reflects and promotes Italian identity while eliminating the anonymous character of service. Italian landscapes become part of an effective corporate identity system that includes post office facilities, forms, vehicles, uniforms for letter carriers, in an everyday story of the strategic and physical transformation of the national postal system.

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POSTE-ITALIANE-sketches
POSTE-ITALIANE-visual
POSTE-ITALIANE-showcase
POSTE-ITALIANE-logos
POSTE-ITALIANE-poste-risponde
POSTE-ITALIANE-application
POSTE-ITALIANE-packaging
POSTE-ITALIANE-signage
POSTE-ITALIANE-visual-1
POSTE-ITALIANE-visual-2